Building a successful Shopify site requires a careful balance of skill and website development expertise. As a leading order fulfillment provider working hand in hand with an abundance of flourishing online retailers, we wanted to share some insights and examples of how to create the most successful Shopify site for you. We love working with our clients to grow their reach and logistical aptitudes, so our hope is the following breakdown will be favorable in your attempt to grow your online business and digital shop.
What it takes to have a successful Shopify store
While to outsiders, building a powerful eCommerce platform may seem like an easy job, there is never a shortage of updates and tasks required to optimize the online shopping experience for customers. Customers are arguably the most important aspects of your business so understanding how to build a website that enhances and simplifies the shopping process is crucial.
From landing pages to collections pages, to the checkout process, there is no shortage of virtual touchpoints to be optimized. All this, plus developing content, handling social media marketing, advertising, and inventory management can cloud your task list and overwhelm your team.
While Shopify significantly simplifies the design and management process of an eCommerce selling platform, partnering with a digital and logistical partner like Drive Fulfillment and Drive Digital may be the single biggest secret to running a successful Shopify store. Trusting a team with years of experience managing and optimizing the entire process from site design to order delivery is well worth the investment. Time is a precious resource for anyone managing a growing eCommerce store. For example, spending time on fulfillment-related tasks instead of focusing on business development can prevent you from scaling your business to its full potential.
It’s extremely difficult to do everything yourself, which is why it’s vital to form and leverage partnerships that can help you focus on building a successful store rather than constantly feeling overwhelmed.
5 Examples of Optimally Designed Sites
While no one key fits all when building a booming Shopify store, learn and model how the following brands overcame obstacles and find successes along the path to high eCommerce growth.
SunSki is a lifestyle sunglasses brand that sells a range of stylish and sustainably produced products including, alpine, sport, and lifestyle sunglasses. The SunSki Shopify website exemplifies a handful of convenient and optimized features that work to enhance the appealing visual design and website flow of the Shopify platform. An emphasis on user design is most evident in the elements of storytelling that convey a relatable message to users and website browsers. More than that, Virtual try-on integrations and shipping discounts, like free US shipping on orders over $75, work to incentivize users to convert both to the lifestyle and range of available products.
Frenchie Bulldog is a specialty fit french bulldog brand focused on creating harnesses and dog accessories that are comfortable, secure, and versatile in color and visual design for Frenchies and other small breeds of dogs alike. The Frenchie Shopify platform is full of enticing visual elements that showcase a variety of products and collections. While there are several contributing Shopify integrations, a strong emphasis on website flow and visual layout through Shopify’s platform makes for a seamless and enjoyable shopping experience.
Thread + Spoke is a cycling brand and creative community of like-minded bike enthusiasts with a mission is to bring one-of-a-kind t-shirts and accessories to riders across the world. Thread + Spoke sells a range of products, the most popular being high-quality men’s, women’s, and youth t-shirts at an average price point of $25. With so many proud cyclists, this niche market demographic of engaged customers will often do all in their power to make it known they are first and foremost avid cyclists, even off the bike.
Thread + Spokes partnership with Shopify and Drive Fulfillment allows them to quickly capitalize on micro-moments in sport, rapidly printing, uploading, optimizing products from a user-friendly backend Shopify dashboard. All this, plus the simple creation of discount codes and shipping discounts allows merchants to carefully monitor and control incentive-based campaigns and promotions.
The Young Living Shopify store is a one-stop-shop for employees, ambassadors, or anyone else wanting Young Living Gear. Sharp visual design elements, numerous product filters, and an easy-to-navigate layout make it easy to find exactly what you need. Not to mention, Shopify’s direct integration with Drive Fulfillment allows orders to flow in and ship out in the most timely and organized manner possible.
The Sundance Shop is a direct eCommerce extension of the brick and mortar General store located at Sundance Mountain Resort, Utah. Their simple and beautifully designed Shopify platform extends a variety of products to online customers, especially those unable to visit the physical storefront. While other traditional shops continue to push back digital innovations, Sundance has evolved by capitalizing on digital tools like email marketing and data analytics to enhance the customer experience and deliver their products to those who would otherwise be in the dark.
Drive Fulfillment and Shopify Distribution
Quickly integrate your Shopify store in minutes
Drive Fulfillment seamlessly integrates with Shopify, along with many other eCommerce platforms. This allows you to view and edit your online store with the click of a few buttons without navigating the dense backend framework. Order and inventory data are automatically shared across Drive Fulfillment and the Shopify dashboards in real-time, offering immediate insights and a transparent view of orders, inventory, customers, and more.
Once an order is confirmed on your Shopify store, Drive Fulfillment’s custom warehouse management software automatically routes the order to a fulfillment team of experts. Once the order has been picked, packed, and shipped, tracking information is automatically sent back to the Shopify store and end customer.
Drive Fulfillment allows online retailers to store inventory across a network of locations to reduce shipping costs and travel time. Conveniently located shipping centers ensure customers receive the goods they ordered in the most timely manner.
Offers the discounted shipping rates
Discounted shipping rates with major carriers, including UPS, USPS, and DHL, means that you and your customers receive top-notch services at the most competitive price. Our relationship with each carrier will ensure you receive the best shipping rates, speed, and service you require to grow your business.